The documentation for Podtrac is as follows:
1. Select the Podtrac Prefix that's right for your episode
For all mp3 episodes, use this prefix:
The Podtrac Prefix works for virtually any file format. If your episode is not in mp3 format, simply change the extension on the Podtrac Prefix to match your episode (.m4a or .mv4 for example).
2. Use the Prefix in your RSS <enclosure> tags and website links every time you publish a new episode
Measuring downloads of files linked from your RSS feed:
If your next episode's <enclosure> tag in your RSS feed would normally be:
...then use this tag instead, (and please note the removal of "http://" before www.mysite.com):
Note: Be sure you add the Podtrac Prefix to the podcast files (enclosure urls) in your RSS feed, not to your podcast’s RSS feed url itself.
Measuring downloads of files linked from your website:
If your next episode's website link would normally be:
...then use this hyperlink instead:
Note: The 2008 version of the Podtrac Prefix is a slight modification to the previous Podtrac Prefix in use since 2005. It was tweaked to optimize filename appearance and redirect behavior for a small subset of users.
3. Check your RSS feed
Check your RSS feed to ensure that it's valid. (We suggest http://www.feedvalidator.org.) Also ensure that all episodes you want to track are included, and that their URLs aren't obfuscated. Podtrac associates episodes with your podcast via the Enclosure URLs listed in your RSS feed, so if the episodes aren't listed, they won't appear on your reports.
Blubrry statistics is similar:
Adding your Media Redirect URL to an existing media link is easy. Just follow these steps.
Start with an existing media link
Remove the http:// at the beginning of the link
Place your Media Redirect URL in front of the modified link
Note: There should not be any double slashes '//' between words in the final URL value except for the double slashes found at the beginning of the string in the protocol (http://) . There should only be one protocol (http://) at the beginning of the value. Additional http:// within the string will cause problems for Microsoft based clients.