Third party analytics support


#1

I am wondering if it is currently possible to add episode level redirects so that we can use external analytics services such as Podtrac and Blubrry. I love having the built in analytics but it would also be nice to be able to add additional redirects for tracking downloads through other services as a sanity check for the accuracy of statistics. I have tried adding the redirects specified by these services at the feed level, but that doesn’t work properly because they need to be applied to the media enclosure tag in the feed.


#2

Are you aware of any official documentation on how these systems work?


#3

The documentation for Podtrac is as follows:

1. Select the Podtrac Prefix that's right for your episode

For all mp3 episodes, use this prefix:

http://dts.podtrac.com/redirect.mp3/
The Podtrac Prefix works for virtually any file format. If your episode is not in mp3 format, simply change the extension on the Podtrac Prefix to match your episode (.m4a or .mv4 for example).

2. Use the Prefix in your RSS <enclosure> tags and website links every time you publish a new episode

Measuring downloads of files linked from your RSS feed:
If your next episode's <enclosure> tag in your RSS feed would normally be:

<enclosure url="http://www.mysite.com/ep051215.mp3"/>
...then use this tag instead, (and please note the removal of "http://" before www.mysite.com):

<enclosure url="http://dts.podtrac.com/redirect.mp3/www.mysite.com/ep051215.mp3"/>
Note: Be sure you add the Podtrac Prefix to the podcast files (enclosure urls) in your RSS feed, not to your podcast’s RSS feed url itself.

Measuring downloads of files linked from your website:
If your next episode's website link would normally be:

<a href="http://www.mysite.com/ep051215.mp3">...</a>
...then use this hyperlink instead:

<a href="http://dts.podtrac.com/redirect.mp3/www.mysite.com/ep051215.mp3">...</a>
Note: The 2008 version of the Podtrac Prefix is a slight modification to the previous Podtrac Prefix in use since 2005. It was tweaked to optimize filename appearance and redirect behavior for a small subset of users.

3. Check your RSS feed

Check your RSS feed to ensure that it's valid. (We suggest http://www.feedvalidator.org.) Also ensure that all episodes you want to track are included, and that their URLs aren't obfuscated. Podtrac associates episodes with your podcast via the Enclosure URLs listed in your RSS feed, so if the episodes aren't listed, they won't appear on your reports.

Blubrry statistics is similar:

Adding your Media Redirect URL to an existing media link is easy. Just follow these steps.

Start with an existing media link

http://www.website.com/path/to/media.mp3
Remove the http:// at the beginning of the link

www.website.com/pathto/media.mp3/
Place your Media Redirect URL in front of the modified link

http://media.blubrry.com/podcastinit/www.website.com/path/to/media.mp3
Note: There should not be any double slashes '//' between words in the final URL value except for the double slashes found at the beginning of the string in the protocol (http://) . There should only be one protocol (http://) at the beginning of the value. Additional http:// within the string will cause problems for Microsoft based clients.


#4

Looks like both schemes seem to totally ignore that files might be served via https. Once they fix that we might be able to add a proper module as long as their redirection subsystem properly forwards to our analytics URLs (including parameters etc.)

What are the URLs for these specs?

Is it necessary to register a podcast first with them? Is there any authentication scheme involved?


#5

I found a publicly accessible set of instructions for Podtrac: http://analytics.podtrac.com/how-to-measure/
Blubrry seems to require signing in to access the instructions, though registering with them is free.

I believe that they both support HTTPS, they just don’t incorporate that into the examples. As to using their statistics services, they do require registering a podcast first. Podtrac will whitelist the domain for your podcast whereas Blubrry incorporates your account username into the redirect URL.


#6

We have to do some tests here but I promise we will at least look into it. Supporting more statistics backend is in the interest of podcasters and can make our analytics better too.


#7

Hello @timpritlove, have you had an opportunity to investigate this?


#8

I would definitely appreciate the ability to add Podtrac tracking into PodLove.